Golden Lion Nutrition
In the rapidly growing supplement e-commerce space, user experience is more important than ever. With more consumers turning to online platforms for health and wellness products, effective UX/UI design plays a critical role in standing out in a crowded market and building lasting customer loyalty.
Webpage Solution Preview
Golden Lion targets males and females aged 18 to 45 who are passionate about fitnes and proprtize physical strenght. They are dedicated to achieving their fitness goals and seeking high-quality products, making conscuous decisions about their diet and training.
User Research
Meet our user Cindy,
A fitness coach passionate about a healthy and active lifestyle. Detailed information about the product is crucial, so she prefers to buy sports nutrition online. Verified products with reviews are preferred, making a review section advantageous.
The largest challenge she faces with many health and nutrition websites is that they lack reviews and the option to leave a review. The product information is either incomplete or missing altogether.
We then mapped out our ideas, takeaways, inferences, and potential solutions. This exercise helped us visualize our thoughts and develop our solutions. After several rounds of discussion (& starting over), we had our concept!
What is are design specifications for creating an online store to appeal to athletes and fitness enthusiasts by evoking strength, power, and vitality through a modern and friendly design that inspires users to elevate their athletic performance?
I have created an accessible design for the online store, Golden Lion, by utilizing mostly light colors. I have also incorporated grunge-style elements into the design to achieve the brutalist effect, which will resonate with the brand's target audience of athletes and fitness enthusiasts. The website's interface is clean and straight forward, with a focus on products, making it easy for users to navigate.
Refined problem + solution
Sketches, iterations, user testing, more iterations, design system, & branding.
Visual Design
Final Design
