Mill Race - Vergelegen Winey

For decades, Mill Race has been a staple in Vergelegen’s wine portfolio, known for its approachability and connection to the estate’s history. As the wine landscape evolved, Vergelegen saw the necessity to complete a full rebrand of Mill Race, updating its identity and positioning while preserving its authenticity. The project needed to be completed in time for a new release, ensuring the refreshed look resonated with both loyal fans and a new generation of wine lovers. The result was a modern yet timeless brand that honored Mill Race’s legacy while preparing it for the future.

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Scope of Work:

Brand Naming
Logo Design
Print Collateral
Packaging Design
Product Photography
Art Direction